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Business

AI-referred US shoppers browse longer, spend more

Published Monday, June 15, 2026 · Updated June 16

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Narrative Spectrum

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  • AI Impact on Retail — 1 source

Coverage is limited to a single source, lacking diverse geographic or ideological perspectives.

Media Analysis

AI synthesis

A new report from Adobe Analytics indicates that US shoppers referred to retail websites by AI models are demonstrating increased engagement and spending. These consumers browse longer and generate significantly more revenue per visit than those arriving from non-AI sources.

What We Know — Key Points

  • US consumers referred to retail websites by AI models browse longer and generate 53% more revenue per visit compared to shoppers from non-AI sources, according to May data from Adobe Analytics.

What Is Claimed — Perspectives

AI Impact on Retail
  • Channel News Asia

    US shoppers referred by AI models like Google Gemini or OpenAI's ChatGPT are browsing longer and spending more on retail websites, according to May data from Adobe Analytics. This trend highlights the need for brands to invest in AI-readable webpages.

AI-Generated Content

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