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Daily Digest

AFL tells Sportsbet to stop using players in AI content

Published Tuesday, October 13, 2026 · Updated October 13

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Narrative Spectrum

Convergent Narrative · 0
  • Single-Source Coverage — 1 source

What We Know — Key Points

  • The AFL Players’ Association (AFLPA) wrote to the league late last week with concerns that Sportsbet's AI videos breached a collective bargaining agreement between players and the AFL.

What Is Claimed — Perspectives

Single-Source Coverage
  • The Guardian

    The article highlights the need for tougher regulation against the use of AI to generate images of elite athletes without their consent, especially for promoting harmful gambling products, and exposes issues with gambling company behavior and the lack of safeguards against deepfakes.

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